About

firn is an initiative by Jokull. Focusing specifically on the existing and growing data and decision gap in our organizations.

Bakground:

Working for several years with commercial decision makers as consultants or full time employees we constantly came across a clear gap in the data we used to make commercial decisions.

Chasing down these gaps helped us clearly see how people make decisions and the importance of data.

We could also see how we were making suboptimal decisions or biased decisions based on the data we had or didn’t have available.

We collaborated with data scientist, anthropologists, leaders and teams to explore and improve the data gaps we found.

Now, as an independent company we want to increase the attention on the data gap and make a difference, an improvement for the better…