The customer as competitive advantage
Are we doing the same as our competitors expecting different results?
Are we using the same research formats asking the same questions of the same customers?
Are we using the same tools or models to make sense of the same data and insights?
Or the same channels to interact with them, the same metrics and measures of success?
Are we setting up the same types of teams with the same experts working in the same way as everyone else?
Are we still expecting to be different, innovative or to increase profits or market share? How?
Insanity is doing the same as everyone else expecting different results.
- Paraphrasing Albert Einstein
The difference between curiosity and creativity
The reason we struggle to come up with original ideas is not for a lack of creativity but a lack of curiosity.
Creativity is going into the same room with the same people and the same information, asking the same questions every time hoping we’ll come up with new answers.
Curiosity is realizing that every person makes the decisions they do based on the information in front of them.
And the way to be different is to change the information.
It’s not a workshop, it’s a way-of-working
Helping teams work differently, to be curious, to see what others can’t, to find and use the data nobody else has.
We help teams think differently, work differently, to capture the curiosity and the talent in the room and to capitalize on it.
Being innovative is not an event, a ceremony or something that happens at creative hostage taking sessions (workshops). Innovation happens every day - if you build for it and want it.
An idea can come from anyone, anytime, anywhere. What the organzation needs is to make sure they can capture it and not miss it.